Detecting unethical practices

 What is unethical advertising? Basically, it is what when you promise something but you cannot deliver. There are many advertisements like fair and lovely which give unethical means of ads clamming that person can turn whiter in a particular time period by applying that a product which is not supported by culture because everyone is beautiful in his/her own way.

These ads are hurting the emotions of the dusky woman as in ads it is shown a dusky woman suffering from low self-esteem and after applying fairness cream her complexion gets whiter and shockingly her confidence also boosts up which make no sense. Colour complexion and confidence are categorized into two different things. Nowadays not only girls are obsessed with their looks boys are going on the same track of getting whiter and handsome.

It is annoying to watch advertisements that openly promote fair skin. “It is insulting to women, as these ads shamelessly show women with dark skin shades looking depressed and dejected. But now day’s woman is proud of her body, complexion and profession no matter how they are.

Last year a study conducted by the Centre for Science and Environment, a Delhi-based NGO, found various amounts of chemicals which are used in manufacturing fairness cream like mercury, lead, nickel and chromium. The Drugs and Cosmetics Act prohibits the use of mercury in cosmetics as it causes skin and kidney illness and also chromium may cause can cancer even sometimes it causes redness, thinning of skin and acne that leaves ugly scars.

In 2013 an actress named Nandita Das spearheaded an online campaign called ‘Dark is Beautiful’. It was a movement against fairness products and the racial premise upon which they thrive. That campaign generated a huge response from the people. These types of a campaign should be introduced so that we can aware people by that skin colour is not everything.