What is unethical advertising? Basically, it is what when you promise something but you cannot deliver. There are many
advertisements like fair and lovely which give unethical means of ads clamming
that person can turn whiter in a particular time period by applying that a product which is not supported by culture because everyone is beautiful in
his/her own way.
These ads are hurting the emotions of the dusky woman as in
ads it is shown a dusky woman suffering from low self-esteem and after applying
fairness cream her complexion gets whiter and shockingly her confidence also
boosts up which make no sense. Colour complexion and confidence are categorized
into two different things. Nowadays not only girls are obsessed with their
looks boys are going on the same track of getting whiter and handsome.
It is annoying to watch advertisements that openly promote
fair skin. “It is insulting to women, as these ads shamelessly show women with
dark skin shades looking depressed and dejected. But now day’s woman is proud
of her body, complexion and profession no matter how they are.
Last year a study conducted by the Centre for Science and
Environment, a Delhi-based NGO, found various amounts of chemicals which are
used in manufacturing fairness cream like mercury, lead, nickel and chromium.
The Drugs and Cosmetics Act prohibits the use of mercury in cosmetics as it
causes skin and kidney illness and also chromium may cause can cancer even
sometimes it causes redness, thinning of skin and acne that leaves ugly scars.
In 2013 an actress named Nandita Das spearheaded an online
campaign called ‘Dark is Beautiful’. It was a movement against fairness
products and the racial premise upon which they thrive. That campaign generated
a huge response from the people. These types of a campaign should be introduced
so that we can aware people by that skin colour is not everything.
